German online gaming operator Tipico has completed its acquisition of Admiral Group’s parent company ATLAS Group GmbH from Novomatic. This move strengthens Tipico’s presence in the Austrian market and expands its portfolio. The acquisition was one of the biggest deals in the German-speaking gaming sector in 2025. The keyphrase “Tipico Admiral acquisition” is a sign of this important growth step for Tipico.
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According to Tipico Group CEO Axel Hefer, both companies share a focus on technology, product innovation, and player protection. Both Tipico and Admiral brands will continue to operate actively within Austria’s online gaming market. This acquisition aligns with Tipico’s growth strategy and its leading role in German-speaking countries.
Retail Operations Divestment
Due to Austrian competition rules, Tipico will divest many of its retail outlets in Austria. Remaining shops will operate under the Admiral brand, strengthening the existing retail network. Novomatic’s Stefan Krenn expressed confidence that Tipico will successfully continue Admiral’s operations while focusing on international growth markets.
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